Digital media sites are tough ventures — too many users, too much content, a million ways to slice a story, little clarity about who’s the actual competition.
Exec Boards wring their hands about stock prices and try to apply the Silicon Valley blueprint to their legacy enterprises. Managing Editors tick away each day doing their best to balance the right story for the 4th Estate to be telling with the much needed click bait of the modern DOT COM. Biz Dev teams remind advertisers that their note the shiny object in the room anymore, but they have GREAT content and TONS of valid metrics.
Say what you want, NYT has always done a good job with new and now they’re doing a better job delivering it digitally.
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