Consumer Packaged Goods, Media, F&B, B2B, SMB, Manufacturing, SaaS, Pharma, Tools, Breweries —
There are lots of different types of businesses, but the process is the the same:
1) Explore positionings and find your core
2) Put it on paper
3) Execute within every part of your messaging
Familiarity with a category does come with its advantages, but like any good newspaper reporter, being a quick study and digging in to the heart of the matter pays dividends, no matter the subject or business.
Dig it.
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