Trader Joe’s or Whole Foods?

Choose wisely.

Many of us face this situation. Trader Joes’ or Whole Foods?

It’s a tough decision.

Regardless of which call you make, sometimes a clearly designed visual can make the difference. Sometimes it can even support your brand. Sometimes it can even make people chuckle, laugh, and share. Good things for a Brand.

Brand Identity makes a difference. The right look can help your customers make sense of what you do. Telling the right story in the right way is key.

So, Do the groundwork. Do it right. Oh, and have fun with it, too.