THE BACKGROUND
Honor Yoga, a fast-growing yoga company and burgeoning franchise, on the cusp of a multi-state expansion, needed their digital experience to fully express their trajectory. They looked to Good Soil Agency to reimagine their digital presence and prepare them for scaled growth.
THE STRATEGY
Good Soil Agency took a deep dive into Honor Yoga’s existing and prospective customer personas to develop a top-notch online experience aligned with Honor Yoga’s current operational needs and future business goals. We captured high performing, existing organic search results, while provisioning onsite marketing features with scalable multi-location content architecture for scaled customer acquisition.
THE WORK
A fully responsive, world-class UX/UI built upon the WordPress platform, incorporating integration with HealCode – a best-in-class scheduling and marketing software platform – providing core functionality and e-commerce. This custom website template and art-directed design assets support a modern experience of an established brand identity, while custom 3rd-party integrations w/ Google Maps and Constant Contact provide additional conversion opportunities across a multi-franchise content architecture.
