Good Soil Agency is now a part of the Shopify Experts family. After decades of work within branded merchandise and promotional products category, including deep experience with internal, company [...]
There isn’t an online experience without the fine print. As users of computers and applications we’ve agreed to countless legal terms and conditions. There’s even a movie about it. That’s why [...]
We like the IAB and their efforts to create standards for the wild west internet, including native advertising. Recently, they weighed in (again) on Native Advertising and standards, vis a vis, [...]
Good Soil Agency is staking its claim at the front of the vitriolic-internet-opinion line. Well, not exactly vitriolic, but here’s our thoughts on Adweek’s “Best Ads of 2015”. Big thanks to [...]
We already know there’s too much “content” on the internet, marketing or otherwise. There is however, a way to escape: Pay for what you consume. Subscriptions aren’t new. Print media has [...]
The ad industry is causing their own cancer. Can they now create the antidote? In the old days if you didn’t like an ad you just turned the page or changed the channel. Circa 2015 your phone / [...]
A big thanks to Vox for this video and the inspiration. When NASA launched Voyager 1 and Voyager 2 (1977) they both had a “golden disc” which contained summaries of life on earth. It held 116 [...]
Cutting edge is tough. Airbnb is getting a lot of attention this week with their recent PR’ish ad campaign. We’ll call it “The personal letter series”. It hit San Francisco streets and it rubbed [...]
Star Wars is about to awaken a giant audience. In marketing terms, there’s nearly 40 years of “storytelling”, “narrative”, and “content”, that is about [...]
Posted in – Please Dig Deeper If it’s a wonder why Yahoo! trails their peers, their homepage could serve as one example. They probably have valid reasons — data or demographics that prove [...]