We’re delighted to get to work with our friends at UVA Community Credit Union to develop and execute a fast-moving holiday ad campaign. In less than six weeks Good Soil Agency concepted and [...]
We’re proud to announce our recent project with Specialty Foods Group, Kentucky Legend, to help them launch a new line of premium hams. Based in Owensboro, KY, Specialty Foods Group is a leading [...]
The ad industry is causing their own cancer. Can they now create the antidote? In the old days if you didn’t like an ad you just turned the page or changed the channel. Circa 2015 your phone / [...]
I was a subscriber to the print edition of the New York Times. Why, you ask? Because, it’s the best overall reporting in the world. Add The Economist, Harper’s, New Yorker, The Wall Street [...]
Ick. Oakley just stepped into a giant pile of buzzwords. “Disrupt, lab, maverick, innovation, storytelling, radical new vision, DNA” — they have a “design bunker” [...]
Good Soil likes to work with clients to improve their brand, improve the bottom line. Intrinsic to this is a strong sense of a larger world view — Take care of the planet, take care of our [...]
Michael Lewis has a new book. He’s on the media circuit doing a good job promoting and bringing attention to flash trading and a few seemingly altruistic enough to try to do something [...]
Food Gawker does. Great photos, great tech, easy content, applicable to a huge audience that’s ripe for consumption (Get it? Har har). This is a home run. Lots of lessons to extrapolate. [...]
This just in — From a Silicon Valley tech gossip site — Valleywag If true, what’s this mean for your social branding? (sound of marketers scrambling) via Valleywag “A [...]
Aligning your brand with that BIG thing. There’s that turning point, the high water mark, where the cool gets lost and becomes pedestrian, when that concert, or venue, becomes a little too [...]
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