I was a subscriber to the print edition of the New York Times. Why, you ask? Because, it’s the best overall reporting in the world. Add The Economist, Harper’s, New Yorker, The Wall Street [...]
If it’s a wonder why Yahoo! trails their peers, their homepage could serve as one example. They probably have valid reasons — data or demographics that prove their position, an [...]
Ick. Oakley just stepped into a giant pile of buzzwords. “Disrupt, lab, maverick, innovation, storytelling, radical new vision, DNA” — they have a “design bunker” [...]
Good Soil likes to work with clients to improve their brand, improve the bottom line. Intrinsic to this is a strong sense of a larger world view — Take care of the planet, take care of our [...]
Time changes things. What was the focus group like for this one? Where was the research? Gut check, anyone? The original Ronald McDonald wouldn’t pass muster in 2014, even as a Silicon [...]
This just in — From a Silicon Valley tech gossip site — Valleywag If true, what’s this mean for your social branding? (sound of marketers scrambling) via Valleywag “A [...]
FINALLY “Got Milk?’ gets retired! This was a great branding statement. It lasted for nearly 2 decades. It sliced, it diced, it shifted thru all the gears. It was also beat; It’s [...]
There was a time when this logo/slogan made sense. Today, however, is not that time. Would love to work with these guys. Great products, helpful, knowledgeable staff. Serious — paint your [...]