We like the IAB and their efforts to create standards for the wild west internet, including native advertising. Recently, they weighed in (again) on Native Advertising and standards, vis a vis, [...]
Good Soil Agency is staking its claim at the front of the vitriolic-internet-opinion line. Well, not exactly vitriolic, but here’s our thoughts on Adweek’s “Best Ads of 2015”. Big thanks to [...]
We already know there’s too much “content” on the internet, marketing or otherwise. There is however, a way to escape: Pay for what you consume. Subscriptions aren’t new. Print media has [...]
The ad industry is causing their own cancer. Can they now create the antidote? In the old days if you didn’t like an ad you just turned the page or changed the channel. Circa 2015 your phone / [...]
A big thanks to Vox for this video and the inspiration. When NASA launched Voyager 1 and Voyager 2 (1977) they both had a “golden disc” which contained summaries of life on earth. It held 116 [...]
![We [heart] Ronda Rousey](https://fsr3misc.wpenginepowered.com/wp-content/uploads/bfi_thumb/Screen-Shot-2015-11-05-at-3.03.21-PM-mzmqia29fjg4y416ev8f8sn62a5fz26i4rh9eef6v4.png "We [heart] Ronda Rousey")
We’re crazy about Ronda Rousey. She’s tough. Smart. And she’s fierce, both in and out of the octagon. She’s building a successful career and a brand. She’s playing out the ability to literally be [...]
Cutting edge is tough. Airbnb is getting a lot of attention this week with their recent PR’ish ad campaign. We’ll call it “The personal letter series”. It hit San Francisco streets and it rubbed [...]
Star Wars is about to awaken a giant audience. In marketing terms, there’s nearly 40 years of “storytelling”, “narrative”, and “content”, that is about [...]
Banksy strikes again! On the heels of his NYC residency he gifts the world another witty take on dystopian evolution. Let’s face it, he’s got a gift. He’s become a darling of [...]
Sometimes in life it takes others to say what you are thinking. This is one of those times. Overbuilt. OH-VER-BILT!!! It could be your business card (leave a side blank for notes). Your [...]
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