Time changes things. What was the focus group like for this one? Where was the research? Gut check, anyone? The original Ronald McDonald wouldn’t pass muster in 2014, even as a Silicon [...]
Choose wisely. Many of us face this situation. Trader Joes’ or Whole Foods? It’s a tough decision. Regardless of which call you make, sometimes a clearly designed visual can make the [...]
Ford And Chevy duke it out. All politics aside, Chevy started this with a bold indictment of the modern American condition. Like it, hate it, regardless, they put a flag in the sand. Ford, in a [...]
Naming your company or product is tough work. It’s about your brand pillars, your true foundation. Who are you? What are you going to be? Who’s your customer? It’s also about [...]
Food Gawker does. Great photos, great tech, easy content, applicable to a huge audience that’s ripe for consumption (Get it? Har har). This is a home run. Lots of lessons to extrapolate. [...]
This just in — From a Silicon Valley tech gossip site — Valleywag If true, what’s this mean for your social branding? (sound of marketers scrambling) via Valleywag “A [...]
Aligning your brand with that BIG thing. There’s that turning point, the high water mark, where the cool gets lost and becomes pedestrian, when that concert, or venue, becomes a little too [...]
Hoaxes are hot right now, they’re a trend. Dare I say meme? Production values, ideas, and no shortage of derision are driving these forays, especially, when it comes to tech. Maybe [...]
This recent Pepsi / Jeff Gordon prank is a hit. Win. Engaging way to brand. Great work @PepsiMAX. @GoodSoilAgency digs this.
FINALLY “Got Milk?’ gets retired! This was a great branding statement. It lasted for nearly 2 decades. It sliced, it diced, it shifted thru all the gears. It was also beat; It’s [...]